The shapes of the product life cycle for high-learning, low-learning, fashion, and fad products vary as does __________.

Question

Quizplus · Accepted Answer

The actual length of time a given product stays in any given stage of the cycle varies based on the type of product. High-learning products have a longer introductory period, while fad products have a much shorter growth period before declining. Low-learning products have a longer growth period before reaching maturity. Fashion products have a cyclical pattern of growth and decline.

The Shapes of the Product Life Cycle for High-Learning, Low-Learning