Free samples are one of the most popular means to gain consumer trial.In fact most consumers consider a sample _________.
A) to simulate laggard usage of the product
B) to be the best way to evaluate a new product
C) to be faster than purchasing the product
D) to be safer than purchasing the product
E) to circumvent the typical adoption cycle
Correct Answer:
Verified
Q145: One of the most popular means to
Q151: FIGURE 11-7 Q153: A strategy for managing a product's life Q154: DiGiorno rising crust pizza has been available Q155: Introduced by Procter & Gamble in 1928, Q157: Managers often use two special indexes to Q158: Another name for product manager is Q159: _ (BDI). Q160: Twenty years ago, the Mississippi Gulf Coast Q161: Snickers candy bar was repositioned from a
A)product supervisor.
B)brand
A)business development index
B)brand development index
C)blended development
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