DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while.The product's recent introduction of a DiGiorno cheese stuffed crust is an example of _________ and should attract new buyers.

Question

Quizplus · Accepted Answer

The introduction of a new cheese stuffed crust is a modification to the existing pizza product, making it a product modification. This is different from market-product strategy, which involves promoting existing products to new markets, diversification which involves entering new product categories, market modification which involves altering the target market, and product extension which involves introducing new variations of existing products.

DiGiorno Rising Crust Pizza Has Been Available in the Freezer