The four steps in the sequential building process of brand equity include positive brand awareness, establishing a brand's meaning in the minds of consumers, eliciting the proper consumer responses to a brand's identity and meaning, and to _________.

Question

Quizplus · Accepted Answer

The fourth and final step in the building process of brand equity is to create a strong, loyal consumer-brand connection. This involves fostering a personal relationship between the brand and the consumer, such that the consumer feels a sense of attachment to the brand and will choose it consistently over other options. This step is critical for long-term success and growth of the brand.

The Four Steps in the Sequential Building Process of Brand