The four steps in the sequential building process of brand equity include _________, establishing a brand's meaning in the minds of consumers, eliciting the proper consumer responses to a brand's identity and meaning, and to create a consumer-brand connection.

Question

Quizplus · Accepted Answer

The first step in building brand equity is developing positive brand awareness, which is crucial before establishing brand meaning, eliciting consumer responses, and creating a consumer-brand connection.

The Four Steps in the Sequential Building Process of Brand