A marketing decision in which an organization uses a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors is referred to as

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Branding is the process of using a name, design, symbol or combo of these to differentiate the products from competitors. Product identification is a broader term, trademarking is a legal process of protecting intellectual property, copyrighting is specific to creative works, and licensing refers to granting permission to use intellectual property.

A Marketing Decision in Which an Organization Uses a Name