Brand Licensing Refers to __________

Brand licensing refers to __________.

A) the registration fee paid by a manufacturer to states, provinces, or countries in order to sell its products there
B) a branding strategy in which the producer dictates the brand name to retailers for the products sold to their respective markets
C) a branding strategy in which a company uses one name for all of its products
D) a contractual agreement whereby a company allows another firm to use its brand name, patent, trade secret, or other product for a royalty or fee
E) a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer