primary purpose of a trademark is to __________.
A) legally protect a product's brand name or trade name and prevent others from using it
B) allow a company to use the brand name on multiple products in its product line
C) legally identify the product as having met government standards for its product item
D) help consumers identify a genuine product from a counterfeit product
E) capitalize on the brand equity a consumer associates with the symbol, sound, or image
Correct Answer:
Verified
Q253: of the primary benefits of branding for
Q254: set of human characteristics associated with a
Q255: difference between a brand name and a
Q256: commercial,legal name under which a company does
Q257: apple with a bite taken out of
Q259: Counterfeit products steal sales from the original
Q260: counteract product counterfeiting,the U.S.government passed the _
Q261: Brand licensing refers to _.
A) the registration
Q262: fourth and last step in the sequential
Q263: ![]()
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