difference between a brand name and a trade name is that __________.
A) brand names are legally registered and trade names are not
B) a trade name is the name under which a company does business
C) a brand name is only the word that is spoken to distinguish a seller's goods or services but a trade name consists of both the spoken and unspoken word(s) and mark(s) that distinguishes a seller's goods or services
D) a brand name can cover an array of company product items while a trade name can only apply to a single SKU for a product item
E) trade names are protected by law but brand names are not
Correct Answer:
Verified
Q250: consumers,the primary benefit of branding is _.
A)
Q251: brand name that cannot be spoken is
Q252: Rose went shopping for a new purse,she
Q253: of the primary benefits of branding for
Q254: set of human characteristics associated with a
Q256: commercial,legal name under which a company does
Q257: apple with a bite taken out of
Q258: primary purpose of a trademark is to
Q259: Counterfeit products steal sales from the original
Q260: counteract product counterfeiting,the U.S.government passed the _
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