Rose went shopping for a new purse,she thought she had found a real value-a Gucci purse for about 50% of what she was planning to pay.When she looked more closely,she noticed that the purse was identical to a Gucci but was not manufactured by Gucci.This was most likely an example of __________.
A) product counterfeiting
B) brand licensing
C) co-branding
D) brand imitation
E) re-manufacturing
Correct Answer:
Verified
Q247: marketing of low-cost copies of popular brands
Q248: stylized blue and white waves that appear
Q249: trademark refers to _.
A) any word, device
Q250: consumers,the primary benefit of branding is _.
A)
Q251: brand name that cannot be spoken is
Q253: of the primary benefits of branding for
Q254: set of human characteristics associated with a
Q255: difference between a brand name and a
Q256: commercial,legal name under which a company does
Q257: apple with a bite taken out of
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