fourth and last step in the sequential process of building brand equity is to __________.

Question

Quizplus · Accepted Answer

The fourth and last step in the sequential process of building brand equity is to create a consumer-brand connection, which involves establishing an emotional bond or relationship between the brand and its consumers. This connection can lead to increased brand loyalty and advocacy, as well as a willingness to pay premium prices for the brand's products or services. Rewarding loyal customer behavior may be a part of this step, but it is not the main focus. Developing positive brand awareness, establishing a brand's meaning in the minds of consumers, and eliciting the proper consumer responses to a brand's identity and meaning are the first three steps in the process.

Fourth and Last Step in the Sequential Process of Building