A branding strategy in which a company uses one name for all its products in a product class is referred to as
A)co-branding.
B)generic branding.
C)multibranding.
D)multiproduct licensing.
E)multiproduct branding.

Question

Quizplus · Accepted Answer

Multiproduct branding is a strategy where a company uses one name for all its products within a product class, allowing for brand recognition and consistency across different products.

A Branding Strategy in Which a Company Uses One Name