Multiproduct branding refers to
A)a branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.
B)a branding strategy that uses different brand names for the same product across multiple countries.
C)a branding strategy in which a company uses one name for all its products in a product class.
D)a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.
E)a contractual agreement whereby a company allows someone else to use its brand name and usually requires that the product be made to its specifications.

Question

Quizplus · Accepted Answer

Multiproduct branding is also known as family branding, where a company uses one name for all its products in a product class. This is a common strategy used by companies to create brand recognition and loyalty across multiple products. Examples include brands like Coca-Cola or Gillette, where different variations of the same product are sold under the same brand name.

Multiproduct Branding Refers to