Tylenol successfully used _________ with the introduction of Tylenol$\rarr$ Arthritis, Tylenol$\rarr$ Sinus and Allergy, Tylenol$\rarr$ Cold and Flu, and Tylenol$\rarr$ Pain and Sleepleness.
A)family branding
B)subbranding
C)multiproduct branding
D)mixed branding
E)generic branding

Question

Quizplus · Accepted Answer

This is an example of subbranding where Tylenol adds a specific name to their products (Arthritis, Sinus and Allergy, Cold and Flu, Pain and Sleepleness) to differentiate them from their main brand Tylenol.

Tylenol Successfully Used _________ with the Introduction of Tylenol →\rarr→ Arthritis, Tylenol

Tylenol Successfully Used _________ with the Introduction of Tylenol $\rarr$ Arthritis, Tylenol