The chief purpose of __________ is to confront competitor brands.

Question

Quizplus · Accepted Answer

Fighting brands are created specifically to confront competitor brands and steal market share. These brands typically have a lower price point and are marketed aggressively against the competition. The goal of a fighting brand is to win over customers who may be considering competitor options by offering a more attractive alternative. Co-brands and sub-brands are typically used to build on an existing brand's reputation and expand into new product categories, while private brands are owned and sold exclusively by a single retailer. Brand extensions involve launching a new product or service under an existing brand.

The Chief Purpose of __________ Is to Confront Competitor Brands