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Mixed Branding Refers to a Branding Strategy

Question 259

Multiple Choice

Mixed branding refers to a branding strategy


A) that involves giving each product a distinct name.
B) that uses different brand names for the same product across multiple countries.
C) in which a company uses one name, with slight variations, for all of its products to make it easier for customers to become brand loyal.
D) where a firm markets some products under their own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market.
E) in which a company follows both manufacturer and generic branding approaches for products in its mix.

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