A manufacturer's branding strategy in which a distinct name is given to each of its products is referred to as

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Multibranding is a branding strategy in which a manufacturer gives a distinct name to each of its products. This is done to target different market segments or to create more variety for customers. Each product in the multibranding strategy has its own unique brand identity, advertising, and distribution channels.

A Manufacturer's Branding Strategy in Which a Distinct Name Is