A manufacturer can successfully use mixed branding because

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Mixed branding is when a company markets one or more product lines under different brand names. This strategy is useful when the market segment attracted to the reseller product is different from its own market. For example, a manufacturer of high-quality leather handbags may use mixed branding by producing a separate line of handbags to be sold in discount stores. The discount store handbags may use a different brand name and have lower quality materials to appeal to a different market segment. This allows the manufacturer to maintain its high-end brand image while also reaching a new customer base through the use of mixed branding.

A Manufacturer Can Successfully Use Mixed Branding Because