A risk with __________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

Question

Quizplus · Accepted Answer

Brand extension involves using an established brand name for a new product or service category. While this can provide some benefits such as instant brand recognition and improved efficiency in marketing and advertising, it can also dilute the brand's meaning if it is used for too many unrelated products or services. This can confuse consumers and weaken the brand's associations and perceptions in their minds.

A Risk with __________ Is That Too Many Uses for One