Private branding refers to
A) a strategy where products are given no identifying names other than a description of its contents.
B) a branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer.
C) a branding strategy in which a company uses one name for all of its products.
D) a contractual agreement whereby a company allows someone else to use its brand name and usually requires that the product be made to its specifications.
E) a branding strategy for unique, high-priced items that carry the name of the person or firm for whom it was produced.
Correct Answer:
Verified
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Q248: Mars, Inc.sells Snickers, Milky Way, Twix, Skittles,
Q249: A risk with _ is that too
Q251: Multibranding refers to
A)a branding strategy that involves
Q252: A manufacturer can successfully use mixed branding
Q253: A branding strategy that involves giving each
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Q255: Despite the success of its Pentium chips,
Q296: Private branding is also referred to as
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