A branding strategy where a firm markets some products under their own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market is referred to as

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Mixed branding is a common strategy where a company sells the same product under its own brand name as well as under the reseller’s brand name. This strategy is adopted by firms when they want to target a different market segment or attract brand-loyal customers of a particular retailer. For instance, a clothing company may sell its products under its own brand name in its stores, but also offer the same products under a department store’s private label to attract price-sensitive customers.

A Branding Strategy Where a Firm Markets Some Products Under