Consumer product classifications are based upon three variables: 1) effort the consumer spends on the decision, 2) frequency of purchase, and 3)
A)amount of money the customer is willing to spend.
B)number of competing products or product substitutes.
C)demographics of the consumer.
D)attributes used in making the purchase decision.
E)consumer psychographics.

Question

Quizplus · Accepted Answer

Consumer product classifications consider the attributes used in making the purchase decision, as these attributes influence the consumer's effort and frequency of purchase.

Consumer Product Classifications Are Based Upon Three Variables: 1) Effort