The division of products into durable and nondurable goods is to __________.
A)comply with governmental guidelines
B)address issues of environmental concern
C)clarify classification in IS09000
D)classify products for tax purposes
E)provide direction for marketing actions

Question

Quizplus · Accepted Answer

The division of products into durable and nondurable goods helps provide direction for marketing actions, such as pricing, promotion, and distribution strategies. It helps companies understand how consumers use and purchase their products, and how they should be marketed to effectively communicate their benefits.

The Division of Products into Durable and Nondurable Goods Is