Advertising is important for products such as Butterfinger candy bars and Dasani bottled water that is purchased frequently and at relatively low cost.Wide distribution in retail outlets is essential.Why?
A)They are highly sought brand sensitive goods that one purchases from a wholesaler.
B)They are unsought products, so advertising targets consumers' impulsiveness.
C)They are nondurable goods and easily substitutable so consumers need to be reminded of their existence.
D)They are shopping products and can easily go out of stock.
E)They are semidurable goods, and advertising helps to maintain high inventories.

Question

Quizplus · Accepted Answer

Butterfinger candy bars and Dasani bottled water are nondurable goods that are easily substitutable. Thus, advertising is necessary to remind consumers of their existence and encourage them to purchase these products over their substitutes. Wide distribution in retail outlets is also crucial for easy accessibility to the target market.

Advertising Is Important for Products Such as Butterfinger Candy Bars