Which of the following statements regarding "product" is most accurate?
A)Nondurable goods would rely more on advertising while durable goods would benefit more from a personal selling strategy.
B)Durable goods would benefit more on advertising while nondurable goods would benefit more from a personal selling strategy.
C)There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between shopping and specialty products.
D)There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between for profit and not for profit products and services.
E)The durable and nondurable classification applies to services as well as to products.

Question

Quizplus · Accepted Answer

This statement is most accurate as non-durable goods such as food, cleaning products, and personal care items have a shorter lifespan and require frequent replenishment. Therefore, it's essential to reach out to the target audience using advertising. Conversely, durable goods, such as appliances, cars, and electronics, require a more significant investment, and most consumers usually research the product and make informed decisions. This approach will benefit from a personal selling strategy.

Which of the Following Statements Regarding "Product" Is Most Accurate