In marketing, a(n) __________ generally includes not only physical goods, but services and ideas as well.
A)action
B)product
C)concept
D)inspiration
E)observation

Question

Quizplus · Accepted Answer

A product is a bundle of physical goods, services, and ideas that are offered to the market to satisfy customers' needs and wants. It is the core element of the marketing mix and includes tangible objects, services, events, persons, places, organizations, and ideas.

In Marketing, A(n) __________ Generally Includes Not Only Physical Goods