Among consumer products, advertising and wide distribution are especially important for
A)durable goods.
B)unsought products.
C)nondurable goods.
D)production goods.
E)semidurable goods.

Question

Quizplus · Accepted Answer

Nondurable goods are products that are consumed or used up in a short period of time, such as food, toiletries, and cleaning supplies. As a result, advertising and wide distribution are crucial for maintaining customer demand, as consumers need to be constantly reminded to replenish their supplies.

Among Consumer Products, Advertising and Wide Distribution Are Especially Important