Intangibility of services means
A)the value of the service provided can only be determined using subjective criteria.
B)the services can't be seen or touched before the purchase decision.
C)the service cannot be described, only experienced.
D)the quantity can vary.
E)the quality can vary.

Question

Quizplus · Accepted Answer

Intangibility of services refers to the fact that services cannot be seen, tasted, felt or touched before purchase. This makes it difficult for consumers to evaluate the quality of the service they are going to receive, making it a challenge for service providers to convey the value of their service in advertising or promotion.

Intangibility of Services Means