Consumers have more difficulty evaluating services than they do products; the difficulty results from the
A)inseparability of services from consumers.
B)intangibility of services.
C)incongruity of services.
D)inflexibility of services.
E)insignificance of services.

Question

Quizplus · Accepted Answer

Services are intangible, meaning that they cannot be seen, touched or easily measured. This makes it difficult for consumers to evaluate them since they cannot physically examine the service before purchase. Additionally, since services are often produced and consumed simultaneously, it can be challenging to evaluate the service's quality before and after purchase.

Consumers Have More Difficulty Evaluating Services Than They Do Products;