Students from Berry College attended a performance at nearby Shorter College and were extremely impressed with the dance troupe that was the opening act.As soon as the students returned to Berry, they made arrangements for the entertainers to appear on their campus.On the day of the concert, the venue was packed with students, but the quality of the performance was much lower than they had seen at the Shorter campus.The Berry students' disappointment was the direct result of which characteristic of services?
A)intangibility
B)perishability
C)inconsistency
D)invisibility
E)uniqueness of the product

Question

Quizplus · Accepted Answer

The disappointment of the Berry students was due to the inconsistency of the dance troupe's performance, which is a characteristic of services. Services are often variable in quality because they are performed by people and are dependent on a variety of factors such as training, motivation, and the ability of the service provider to adapt to changing circumstances.

Students from Berry College Attended a Performance at Nearby Shorter