A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, and are distributed through the same type of outlets, or __________.
A)are made of similar component parts
B)can be sold to a variety of customers
C)require high levels of R & D
D)always carry the same brand name
E)fall within a given price range

Question

Quizplus · Accepted Answer

A product line often includes products that fall within a given price range, as they are targeted towards a specific market segment with similar pricing expectations.

A Product Line Is a Group of Products That Are