All of the different product lines offered by a company are collectively referred to as
A)product class.
B)product mix.
C)product variety.
D)marketing mix.
E)target mix.

Question

Quizplus · Accepted Answer

The term that refers to all the different product lines offered by a company is "product mix." Product class refers to a group of products within a product category that are closely related, and product variety refers to the total number of product lines offered by a company. Marketing mix refers to the set of marketing tactics that a company uses to promote its products, and target mix is not a commonly used term in marketing.

All of the Different Product Lines Offered by a Company