A product line is a group of products that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.
A)are made of similar component parts
B)are used together
C)can be sold to a variety of customers
D)require high levels of R & D
E)always carry the same brand name

Question

Quizplus · Accepted Answer

Products in a product line are often used together, which is why they are grouped as they satisfy a class of needs.

A Product Line Is a Group of Products That Are