The goods-services continuum is
A)the points along the customer contact audit.
B)the channel from service concept to service provider, to ultimate consumer.
C)a concept that says that a service is inseparable from the service provider.
D)a range of tangible to intangible or goods-dominant to services-dominant offerings.
E)the range of organizations from nonprofit to for-profit.

Question

Quizplus · Accepted Answer

The goods-services continuum refers to the range of offerings from tangible goods to intangible services and how they can dominate or coexist with each other. It recognizes that some offerings may be more towards the goods-dominant end of the spectrum (such as a physical product with a minor service component), while others may be more towards the services-dominant end (such as a consulting service with some tangible deliverables).

The Goods-Services Continuum Is