Mr.Clean is an antibacterial cleaning liquid for home use.The manufacturer of Mr.Clean believed the addition of Sparkling Apple-Scented Mr.Clean to the Mr.Clean product line, would be
A)seen as a discontinuous innovation.
B)viewed as new from the company's perspective because it is a product line extension.
C)viewed as a high-risk product line addition because it is new to the market.
D)defined as new by the Federal Trade Commission for the usual one-year period.
E)not seen as a new-product because it does not represent a different stock keeping unit.

Question

Quizplus · Accepted Answer

The addition of Sparkling Apple-Scented Mr.Clean to the product line is a product line extension, which means that it is not a completely new product but a variation of an existing product. Therefore, it would not be seen as a discontinuous innovation or a high-risk product line addition. Additionally, it would not be defined as new by the Federal Trade Commission for the usual one-year period since it is not a completely new product. Finally, it may or may not represent a different stock keeping unit, but that does not determine whether it is a new product or a product line extension.

MrClean Is an Antibacterial Cleaning Liquid for Home Use