164 The key difference between a product line and a product mix is
A)a product line includes all the elements of the product mix; a product mix includes a specific set of product items.
B)a product line is the term used for consumer products; product mix is the term used to describe industrial products.
C)a product line is the term used for industrial products; product mix is the term used to describe consumer products.
D)a product line refers to a limited group of products bound by similar usage, customer base, pricing, distribution, or consumer needs, while a product mix includes everything an organization sells or distributes.
E)a product mix refers to a limited group of products bound by similar usage, customer base, pricing, distribution, or consumer needs, while a product line includes everything an organization sells.

Question

Quizplus · Accepted Answer

A product line refers to a specific group of products that share common characteristics such as target customers, distribution channels, pricing strategies, and usage. On the other hand, a product mix includes all the products offered by a company or organization, regardless of their similarities or differences. In summary, a product line is a subset of a product mix that is bound by specific criteria, while a product mix is a comprehensive list of all products.

164 the Key Difference Between a Product Line and a Product