During a recent shopping trip to the local Target store, Pat noticed several things.First, she noticed that the store offered a tremendous variety of products, including toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more.Further, Pat noticed Target offered an array of different products within each product grouping.Each product grouping at Target is an example of a(n) __________; all of the product groups together constitute Target's __________.
A)product tangibility; product unit
B)product mix; product unit
C)product line; product mix
D)product unit; product tangibility
E)product mix; product line

Question

Quizplus · Accepted Answer

A product line refers to a group of products that are closely related, while a product mix refers to all of the products offered by a company. In this scenario, each product grouping at Target (such as toys, pet foods, clothing, etc.) is an example of a product line, and all of these product lines together constitute Target's product mix.

During a Recent Shopping Trip to the Local Target Store