A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.
A) marketing category
B) product category
C) product class
D) product mix
E) product line
Correct Answer:
Verified
Q152: 158 Which of the following is
Q153: A product line is a group of
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Q155: A product line is a group of
Q156: A range of offerings from the tangible
Q158: The goods-services continuum is
A)the points along the
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