A range of offerings from the tangible to the intangible or goods-dominant to the services-dominant is called the
A)product continuum.
B)tangibility line.
C)inseparability span.
D)customer contact audit.
E)goods-services continuum.

Question

Quizplus · Accepted Answer

The term "goods-services continuum" refers to the range of offerings from goods-dominant to services-dominant, including both tangible and intangible products. This concept is widely used in marketing to understand how products are positioned and how they relate to customer needs and preferences. The other answer choices do not accurately describe this concept.

A Range of Offerings from the Tangible to the Intangible