A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.
A)are made of similar component parts
B)can be sold to a variety of customers
C)require high levels of R & D
D)always carry the same brand name
E)distributed through the same type of outlets

Question

Quizplus · Accepted Answer

Products in a product line are often distributed through the same type of outlets, as they are marketed together to reach the same customer group effectively.

A Product Line Is a Group of Products That Are