Solved

151 Product Line Refers to

Question 147

Multiple Choice

151 Product line refers to


A) a product and all complementary counterparts of that product that are used to create the greatest customer value.
B) all products and product substitutions within an industry specified by a unique SIC code.
C) the total number of units produced and sold by a single manufacturer.
D) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E) a product, all its predecessors, and future models of that product, created from the same basic prototype.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents