An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product) with consumers is referred to as
A)new-product strategy development.
B)idea generation.
C)alternative evaluation.
D)a concept test.
E)market testing.

Question

Quizplus · Accepted Answer

A concept test is a preliminary evaluation of a new-product idea with consumers to determine the likelihood of success once it is developed into an actual product. It helps the company to assess the potential demand for the product, understand consumer needs and preferences, and identify any necessary changes to the concept before investing in the development of the actual product.

An External Evaluation That Consists of Preliminary Testing of a New-Product