The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.
A)forecasting
B)product purging
C)idea generation
D)business analysis
E)screening and evaluation

Question

Quizplus · Accepted Answer

The stage that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as screening and evaluation. The other options are not correct as Forecasting is an estimation of future demand, Product Purging is not a stage in the new-product process, Idea Generation is the stage of generating new ideas for products and Business Analysis is the stage that includes a detailed analysis of the new-product idea's feasibility.

The Stage of the New-Product Process That Internally and Externally