Concept tests are part of which stage in the new-product process?
A)development
B)screening and evaluation
C)idea generation
D)new-product strategy development
E)business analysis

Question

Quizplus · Accepted Answer

Concept tests are part of the screening and evaluation stage in the new-product process. This stage involves evaluating and testing the feasibility and potential success of different product ideas before investing resources into further development. Concept tests help to determine consumer interest, potential market size, and feasibility of bringing the product to market.

Concept Tests Are Part of Which Stage in the New-Product