Which of the products listed below would be the BEST candidate for full-scale market testing?
A)totally free checking account from Bank One
B)household frequent flyer program from Delta Airlines
C)mid-priced luxury sedan made in America by Mazda
D)new iced coffee beverage from Starbucks
E)slimmer iMac computer

Question

Quizplus · Accepted Answer

A new product, such as a new iced coffee beverage from Starbucks, would be the best candidate for full-scale market testing as it is a completely new product that is not currently offered by the company. This will allow the company to gage how consumers respond to the product and make any necessary adjustments before launching it on a larger scale. A free checking account from Bank One or a household frequent flyer program from Delta Airlines, for example, are not new products and have already been offered by the companies. A mid-priced luxury sedan made in America by Mazda and a slimmer iMac computer are also not new products and are not being introduced by the companies for the first time.

Which of the Products Listed Below Would Be the BEST