At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of consumer or safety test occurs during the __________ stage of the new-product process.
A)new-product strategy development
B)development
C)business analysis
D)screening and evaluation
E)market testing

Question

Quizplus · Accepted Answer

Consumer or safety tests typically occur during the development stage of the new-product process, which involves creating a prototype of the product and testing it for functionality and safety. The other stages listed (new-product strategy development, business analysis, screening and evaluation, and market testing) usually do not involve consumer testing for safety.

At Mattel,Barbie Is Child-Tested to Be Sure the Doll Cannot