Sara Burns is the owner of a company called TropicalSpice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.
A)idea generation
B)screening and evaluation
C)business analysis
D)market testing
E)commercialization

Question

Quizplus · Accepted Answer

Market testing, also known as test marketing, involves exposing a product to prospective customers under realistic purchase conditions to see how they respond. This helps the company evaluate the product's potential success and make any necessary changes before fully launching it into the market. Thus, in this scenario, the stage where Sara's company exposed the spices and tea mixture to prospective consumers would be the market testing stage.

Sara Burns Is the Owner of a Company Called TropicalSpice