Test marketing involves offering a product for sale
A)to random sample of people in the top ten major cities of the U.S.
B)in as broad a geographic region as possible.
C)to consumers that are representative of the target market.
D)on a limited basis in a defined area.
E)only on certain days of the week and hours of the day.

Question

Quizplus · Accepted Answer

Test marketing involves offering a product for sale on a limited basis in a defined area to gauge interest and gather feedback. This allows companies to test their product or marketing strategies before a full launch, without risking significant financial losses or damage to their brand reputation.

Test Marketing Involves Offering a Product for Sale