All of the following are examples of test markets EXCEPT:
A)controlled test market
B)concept test market
C)simulated test market
D)laboratory test market
E)standard test market

Question

Quizplus · Accepted Answer

All of the other options (controlled, simulated, laboratory, and standard) are examples of test markets. A concept test, however, is not a type of test market. It is a research method used to assess consumer reactions to a new product idea or concept before it is developed and launched to the market.

All of the Following Are Examples of Test Markets EXCEPT