To be identified as a market segment, its members must
A)represent a large share of the entire market and have critical buying power.
B)have common needs and respond similarly to market actions.
C)have different needs and have potential for future growth.
D)have different needs and respond similarly to market actions.
E)have potential for future growth and have potential for increased profit or return on investment.

Question

Quizplus · Accepted Answer

A market segment is defined by members who have common needs and respond similarly to marketing actions, allowing for targeted marketing strategies.

To Be Identified as a Market Segment, Its Members Must